Friday, January 10, 2014

Yamaha MOTIV.e Concept City Car

Yamaha Motor has unveiled MOTIV.e concept city car in collaboration with British design company, Gordon Murray Design. This is the era where urban traffic and environment demand for downsizing and fuel efficient vehicles. This city car project offers solution to those demands by utilizing advanced manufacturing and materials to deliver a new level of driving experience that resonates with Yamaha Motor Company DNA.

MOTIV.e has been designed based on Yamaha Motor's multi-wheel history and experience, a company that has been known for its dedication to craftsmanship with attention to details on quality mobility. This car project is built based on this philosophy and incorporates Formula One heritage to deliver exciting and high quality driving experience.

Gordon Murray Design was chosen to design and develop MOTIV.e in which also utilizes Gordon Murray Design's revolutionary iStream manufacturing technology. iStream system offers Formula One composite technology that delivers lightweight, vehicle dynamics, safety, and manufacturing flexibility with low environmental impact. This car is an all-new electric powertrain that represents Yamaha Motor's heritage in high quality lifestyle mobility.

Designer : Gordon Murray Design

Yamaha Motor MOTIV.e Concept City Car by Gordon Murray Design

Yamaha Motor MOTIV.e Concept City Car by Gordon Murray Design

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